Pengaruh Sistem Informasi Terhadap Inovasi Digital, Transformasi Digital, dan Customer Relationship Management (CRM)

Authors

  • Lita Aulia Putri Mahasiswa Program Magister Manajemen, Universitas Bhayangkara, Indonesia
  • Hapzi Ali Dosen Fakultas Ekonomi, Universitas Bhayangkara, Indonesia

DOI:

https://doi.org/10.38035/dit.v1i3.1261

Keywords:

sistem informasi, inovasi digital, transformasi digital, customer relationship management

Abstract

Penelitian ini bertujuan untuk membangun hipotesis mengenai pengaruh Sistem Informasi terhadap Inovasi Digital, Transformasi Digital, dan Customer Relationship Management (CRM) yang akan digunakan pada penelitian selanjutnya. Metode penelitian menggunakan studi pustaka (library research) dengan menganalisis sumber-sumber dari e-book dan artikel jurnal open access yang diperoleh melalui Google Scholar, Mendeley, dan media online akademik lainnya. Analisis data menggunakan pendekatan deskriptif kualitatif untuk mengkaji dan mensintesis literatur yang relevan. Hasil kajian literatur menunjukkan bahwa: (1) Sistem Informasi berpengaruh terhadap Inovasi Digital melalui peningkatan kapabilitas teknologi dan pengembangan solusi digital baru; (2) Sistem Informasi berpengaruh terhadap Transformasi Digital dengan mendukung perubahan proses bisnis dan adaptasi teknologi digital; dan (3) Sistem Informasi berpengaruh terhadap Customer Relationship Management (CRM) melalui peningkatan pengelolaan data pelanggan dan personalisasi layanan. Penelitian ini memberikan landasan teoretis untuk pengembangan model penelitian empiris di bidang sistem informasi dan transformasi digital.

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Published

2024-01-01

How to Cite

Aulia Putri, L., & Ali, H. (2024). Pengaruh Sistem Informasi Terhadap Inovasi Digital, Transformasi Digital, dan Customer Relationship Management (CRM). Dinasti Information and Technology, 1(3), 117–127. https://doi.org/10.38035/dit.v1i3.1261

Issue

Vol. 1 No. 3 (2024): Dinasti Information and Technology (January 2024)

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Articles

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Copyright (c) 2024 Lita Aulia Putri, Hapzi Ali

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