The Role of Digital Marketing in Increasing Customer Loyalty in Start-Up Businesses at PT Elther Jaya Solusindo

Authors

  • Feby Sri Rahayu Politeknik Piksi Ganesha, Bandung, Indonesia
  • Siti Insani Politeknik Piksi Ganesha, Bandung, Indonesia

DOI:

https://doi.org/10.38035/dit.v3i1.2715

Keywords:

Digital Marketing, Customer Loyalty, Engagement, Start-up

Abstract

This research aims to analyze the role of digital marketing in enhancing customer loyalty in the start-up business of PT Elther Jaya Solusindo. The study employed a descriptive qualitative method with data collected through interviews, observations, and documentation studies. The findings reveal that digital marketing strategies significantly influence customer loyalty through improved trust, engagement, and customer experience. The company utilizes social media platforms such as Instagram, TikTok, and WhatsApp Business to establish interactive and responsive two-way communication. Key factors affecting customer loyalty include response speed, digital content quality, and personalized approaches that foster emotional attachment. Overall, PT Elther Jaya Solusindo’s digital marketing strategy effectively builds long-term relationships and strengthens customer loyalty amid the digital transformation era.

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Published

2025-08-15

How to Cite

Sri Rahayu, F., & Insani, S. (2025). The Role of Digital Marketing in Increasing Customer Loyalty in Start-Up Businesses at PT Elther Jaya Solusindo. Dinasti Information and Technology, 3(1), 24–29. https://doi.org/10.38035/dit.v3i1.2715

Issue

Vol. 3 No. 1 (2025): Dinasti Information and Technology (Juli 2025)

Section

Articles

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Copyright (c) 2025 Feby Sri Rahayu, Siti Insani

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