Proposing a Balance Competency and Cultural Fit Recruitment Strategy in Startup Company (Case: Beta)
DOI:
https://doi.org/10.38035/jafm.v5i6.1265Keywords:
Recruitment, Competencies, Cultural Fit, Startup Strategy, Human Resource Management.Abstract
This study aims to develop a recruitment strategy that balances the assessment of competencies and cultural fit at BETA, an ed-tech startup in Indonesia. The research focuses on recruitment challenges, including lengthy hiring processes and high probationary failure rates due to mismatches in competencies and cultural alignment. A qualitative approach was employed, involving in-depth interviews with six key informants from BETA’s Talent Acquisition team and division leaders. Data analysis was conducted using the Interactive Model Analysis, which includes data collection, condensation, display, and conclusion drawing. The findings reveal that key competencies required include a strong work ethic, a lifelong learning mindset, and innovation, while cultural values prioritized collaboration, commitment to learning, and optimism. The proposed recruitment strategy involves detailed job specifications, competency-based interview guidelines, cultural fit assessments, structured probationary workflows, and clear Key Performance Indicators (KPIs) for objective evaluation. Implementing these strategies is expected to enhance recruitment efficiency, reduce probationary failures, and build a team that is both competent and culturally aligned.
References
Abu Bakar, Drs. (2015). Peranan kompetensi dalam pengembangan manajemen sumber daya manusia. Widyaiswara Madya BDK Palembang.
Adeosun, O. T., & Ohiani, A. S. (2020). Attracting and recruiting quality talent: Firm perspectives. Rajagiri Management Journal, 14(2), 107–120. https://doi.org/10.1108/RAMJ-05-2020-0016
Baskoro, L. (2014). It's my startup: 50 tips memasuki, memulai, dan mengembangkan bisnis startup. Metagraf.
Blackman, A. (2021, April 10). What is a startup? Basic definition and characteristics. Business. Retrieved December 4, 2022, from https://business.tutsplus.com/tutorials/what-is-a-startup--cms-26045
Bohlander, G. W., & Snell, S. (2013). Principles of human management resources. South-Western, Cengage Learning.
Bolander, P., Werr, A., & Asplund, K. (2017). The practice of talent management: A framework and typology. Personnel Review, 46(8), 1523–1551. https://doi.org/10.1108/PR-02-2016-0037
Bowen, D. E., Ledford, G. E., & Nathan, B. R. (1991). Hiring for the organization, not the job. Academy of Management Perspectives, 5(4), 35–51. https://doi.org/10.5465/ame.1991.4274747
Breaugh, J. A. (2009). Recruiting and attracting talent: A guide to understanding and managing the recruitment process. Strategic Human Resource Management Foundation.
Budiastuti, S. F. (2019). Person-organizational fit dalam proses rekrutmen dan seleksi pada Jogja T-Shirt Omah Oblong Yogyakarta. Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Yogyakarta. Retrieved from http://repository.umy.ac.id/handle/123456789/23908
Busetto, L., Wick, W., & Wolfgang, C. (2020). How to use and assess qualitative research methods. Neurological Research and Practice, 2(14), 2–10. https://doi.org/https://doi.org/10.1186/s42466-020-00059-z
Carlson, K. D., Connerley, M. L., & Mechan, R. L. (2002). Recruitment evaluation: The case for assessing the quality of applicants attracted. Personnel Psychology, 55(2), 461–490.
Cheng, Z. (2014). Research on recruitment model based on person-organization fit. International Journal of Business Administration, 5(2), 126–131. https://doi.org/10.5430/ijba.v5n2p126
Cole, G. A. (2005). Personnel and human resources management (5th ed.). Thompson Learning.
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed method approaches (4th ed.). Sage.
Dagdeviren, O. (2018). Startups grow with people: How to pick partners, recruit the top talent, and build a company culture. CreateSpace Independent Publishing Platform.
Dessler, G. (2015). Manajemen sumber daya manusia. Jakarta: Salemba Empat.
Herachwati, N., & Dinita, A. S. (2012). Kompetensi dan kinerja karyawan bagian pemasaran. Jurnal Manajemen Teori dan Terapan, 1(1), 56–64.
Jaya, M. A., Ferdiana, R., & Fauziati, S. (2017). Analisis faktor keberhasilan startup digital di Yogyakarta. Prosiding SNATIF, 167–173.
Kim, S.-K., & Hong, J.-S. (2005). The relationship between salesperson competencies and performance in the Korean pharmaceutical industry. Management Revue - Socio-Economic Studies, 16(2), 259–271. Nomos Verlagsgesellschaft mbH & Co. KG.
Kerrigan, R. (2018). Startup vs. corporate culture: What’s the difference? Harvard Business School Online. Retrieved from https://online.hbs.edu/blog/post/startup-vs-corporate-culture
Kristof, A. L. (1996). Person-organization fit: An integrative review of its conceptualizations, measurement, and implications. Personnel Psychology.
Kristof-Brown, A. L., Zimmerman, R. D., & Johnson, E. C. (2005). Consequences of individuals’ fit at work: A meta-analysis of person-job, person-organization, person-group, and person-supervisor fit. Journal of Personnel Psychology, 58(6). https://doi.org/10.1111/j.1744-6570.2005.00672.x
Lubis, I. S. L. (2018). Analisis kompetensi sumber daya manusia terhadap kinerja karyawan pada PT Janeeta DKI Jaya kota Medan. Jurnal Manajemen dan Bisnis, 6(2), 1–13. https://doi.org/10.31289agrica.v9i2.542
Maha, F. U. (2023). The Role of Financial Rations on Optimizing Company Performance at PT Angkasa Pura Retail. Institut Teknologi Bandung.
Mansfield-Devine, S. (2017). Hiring ethical hackers: The search for the right kinds of skills. Computer Fraud & Security, February 2017, 15–19. https://doi.org/10.1016/S1361-3723(17)30013-3
MIKTI. (2021). Mapping & database startup Indonesia 2021.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative Data Analysis: A Methods Sourcebook (3rd ed.) (3rd Edition). SAGE Publications, Inc.
Mobasseri, S., Goldberg, A., & Srivastava, S. B. (2017). What is cultural fit? From cognition to behavior (and back). In W. Brekhus & G. Ignatow (Eds.), Oxford Handbook of Cognitive Sociology. Stanford University Graduate School of Business Research Paper No. 17-32. Available at SSRN: https://ssrn.com/abstract=2958377
Neshkoska, M. (2023). Is a culture fit more important than a skill set? Medium. Retrieved from https://medium.com/@neshkoskam/is-a-culture-fit-more-important-than-a-skill-set-6b0cd08b66e7
Prasetiya Mulya University. (2021). Interested in working at a startup? First, understand its dynamics and culture. Retrieved from https://www.prasetiyamulya.ac.id/en/interested-in-working-at-a-startup-first-understand-its-dynamics-and-culture/#:~:text=startup%20companies%20often%20feature,highly%20valuing%20input%20from%20employees
Pritchard, C. W. (2007). 101 strategies for recruiting success: Where, when, and how to find the right people every time. AMACOM.
PTC Group. (2023). The challenges faced in the recruitment and selection process. PTC Group. Retrieved from https://ptcgroup.global/the-challenges-faced-in-the-recruitment-and-selection-process/
Robert Walters. (2017). The role of workplace culture in recruiting top talent. Retrieved from https://www.robertwaltersgroup.com/content/dam/robert-walters/country/united-kingdom/files/whitepapers/Robert-Walters-Cultural-Fit-Whitepaper.pdf
Scepura, R. C. (2020). The challenges with pre-employment testing and potential hiring bias. Nurse Leader, 18(2), 151–156. https://doi.org/10.1016/j.mnl.2019.11.014
Shwiff, K. (2005). Hiring people: Best practices to recruit and keep the brightest stars. AMACOM.
Simkus, J. (2023, March 6). Snowball Sampling Method: Definition, Method & Examples. SimplyPsychology. https://www.simplypsychology.org/snowball-sampling.html
Skima. (2024). What’s cultural fit hiring strategy? (Benefits & challenges). Skima. Retrieved from https://skima.ai/blog/industry-trends-and-insights/cultural-fit
Spencer, L. M., & Spencer, S. M. (1993). Competence at work: Models for superior performance. John Wiley & Sons.
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Suliya, W. Z., Chikte, K. G. Y., & Dande, M. A. (2023). Effective recruitment processes for effective organizational culture: A study. International Journal of Advance and Applied Research. Retrieved from https://www.researchgate.net/publication/373045116_EFFECTIVE_RECRUITMENT_PROCESSES_FOR_EFFECTIVE_ORGANIZATIONAL_CULTURE_-A_STUDY
Vitello, S., Greatorex, J., & Shaw, S. (2021). What is competence? A shared interpretation of competence to support teaching, learning and assessment. Cambridge University Press & Assessment.
Villarosa, L. (2015). Guess who doesn’t fit in at work? The New York Times. Retrieved from https://www.nytimes.com/2015/05/31/opinion/sunday/guess-who-doesnt-fit-in-at-work.html.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Iraisa Farasila, Andika Putra Pratama
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Journal of Accounting and Finance Management (JAFM) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Journal of Accounting and Finance Management (JAFM).
