The Effect of Partnership Strategy on Business Success (Case Study on Hospitality in West Java)
DOI:
https://doi.org/10.38035/jafm.v3i5.153Keywords:
Partnership Strategy, Business SuccessAbstract
The phenomenon in the hotel industry, which at the time of this endemic began to rise, made hotel entrepreneurs or managers take advantage of partnerships to increase profits. The benchmark for the success of the company is judged by the small number of problems that occur in the company. This study aims to obtain findings about whether or not the influence of the partnership strategy is suspected on business success. This type of research is descriptive quantitative. The unit of analysis studied were hotel owners in West Java who are members of the Indonesian Hotel and Restaurant Association in the West Java region. The population was taken from the number of hotel entrepreneurs in West Java who are members of the West Java hotel and restaurant business association on instagram @phrijabar as many as 134. The sampling technique uses purposive sampling, because the data source collection technique is carried out by determining a sample of certain considerations. Technical Data Analysis using Simple Linear Hypothesis-Regression Test by testing the Coefficient of Determination, T Test, F Test. Instrument Test using Validity & Reliability analysis. The results of the study found that rejecting H 0 and accepting H 1 which states that there is a significant contribution between the partnership strategy variables on business success in hospitality in West Java. All indicators of these two variable items are valid. The Cronbach's Alpha value of the two variables is realible. This will have an impact on increasing profits, increasing customers and increasing sales.
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Xi Zhang, Keran Duan, Hongke Zhao, Yuqing Zhao, Xuyan Wang, Patricia Ordonez de Pablos. 2020. “Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? A largescale data perspective”. Industrial Marketing Management, 90, 570-580.
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Amundson ADV. 2020. “ A multi-stakeholder partnership to fight food waste in the hospitality industry: a contribution to the United Nations Sustainable Development Goals 12 and 17”. Journal of Sustainable Tourism, 30(10).
Baidoun, SD , Lussier, RN , Burbar, M. and Awashra, S. 2018 . "A business success or failure prediction model for Palestinian small businesses in the West Bank" . Journal of Entrepreneurship in Developing Economies , 10(1), 60-80.
Cho, M. , Bonn, MA , Han, SJ and Kang, S. 2018. “Strength and diversity of partnerships with suppliers: Effects on product innovation and performance of independent restaurants”. International Journal of Contemporary Hospitality Management , 30(3), 1526-1544 . 2018.
Directorate General of P2L & PM in Kuswidanti . 2008. "An Overview of Organizational Cross-Sectoral Partnerships in the Health Sector in Efforts to Handle Avian Influenza in the Community Sector of the National Committee on Avian Influenza and Influenza Pandemics" . Bachelor of Public Health, University of Indonesia.
Eddy IK & Palwaguna J. 2021 . "Competitive advantage mediates the effect of market orientation on company performance." E-Journal of Management , 10(1), 2, 1347-1366.
Erick Pusck Wilke, Benny Kramer Costa, Otávio Bandeira De Lamônica Freire, Manuel Portugal Ferreira. 2019. "Interorganizational cooperation in tourist destinations: Building performance in the hotel industry" . Tourism Management, 72, 340-351.
Final 2014 in Susilo JH & Agustino MR. 2022. "The Influence of Human Capital and Innovation on the Success of Young Entrepreneurs" . Scientific Journal of Today's Global Economy. 13(1).
Ganushchak-Efimenko, L., Shcherbak, V., & Nifatova ?. 2018. “Assessing the effects of socially responsible strategic partnerships on building brand equity of integrated business structures in Ukraine“. OeconomiaCopernicana, 9(4),715–730.
Gebauer & Saul 2014 in Susilo JH & Agustino MR. 2022. "The Influence of Human Capital and Innovation on the Success of Young Entrepreneurs" . Scientific Journal of Today's Global Economy. 13(1).
Gunawan, E., & Ramli, MR 2019. " Analysis of the Effectiveness and Prospects of Micro Credit of Baitul Qiradh in Banda Aceh City" . OUR EMT Journal , 3 (1), 16–24.
Hair, JFJ, Black, WC, Babin, BJ, & Anderson, RE 2010. " Multivariate Data Analysis (7th Edition)". Pearson Prentice Hall.
Han Weixi, Huang Yuan, Macbeth Douglas. 2018. "Performance measurement of cross-cultural supply chain partnerships: a case study in the Chinese automotive industry". International Journal of Production Research, 56(7).
Haryadi Dedi, Chotim EE, Maspiyati. 1998. "Small Development Stage: Dynamics and Growth Potential Maps". Bandung: Akatiga Foundation.
Irfan M, Rusyidi B, Lubis ZH. 2021. "Analysis of the Quick Response Action Partnership (ACT) Strategy for the success of the program" . Journal of Collaborative Conflict Resolution. 3(2),199-209.
MK Muchtar, M. Miyasto, and E. Rahardja. 2018. "The Influence of Entrepreneurship Orientation, Knowledge Management, and Partnership Strategy on Competitive Advantage and Its Implications for Company Performance in Boy Logam Regency (Cudipo Study on MSMEs)" . Journal of Strategy Business , 27(2), 137-149.
Mohsin Shafi, Junrong Liu, Wenju Ren. 2020. “Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan”. Research in Globalization, 2, 2590-051.
Rahmatika, DN, Subroto, S., Indriasih, D & Prihadi, D. 2019. " Bumdes Quality Development Strategy: The Tetrapreneur Model Approach and Partnerships with Universities and Banking". Journal of Creative Industries and Entrepreneurship. 2(2), 85–96.
Ridwan Iwan, Widodo Agus, Mukti Muhi. 2020. "The Effect of Partnership Patterns on the Profits of Broiler Farmers (FCR Studies in Partnership Patterns at CV. Taat Mitra Bersinar Tangerang)". The Asia Pacific Journal of Management Studies . 7(2), 2407-6325.
Ridwan Iwan, Widodo Agus, Mukti Muhi. 2020. "The Effect of Partnership Patterns on the Profits of Broiler Farmers (FCR Study in Partnership Patterns at CV Taat Mitra Bersinar Tangerang)". The Asia Pacific Journal of Management Studies , 7(2), 2407-6325.
Silaen, Sofar. 2018. “Social Research Methodology for Thesis and Thesis Writing . in Media. Bandung.
Singh, S. K., Gupta, S., Busso, D., & Kamboj, S. 2019. “Top management knowledge value, knowledge sharing practices, open innovation and organizational performance”. Journal of Business Research, 1–11.
Soemaryani, I. 2019. " Strategic Partnership in the Development of Human Resources for the Halal Tourism Industry Based on Tourism Curriculum Development in West Java Province". Officer Journal of Indonesian Entrepreneurship Education , 2 (1), 28-40.
Sugiyono. 2016. “ Quantitative, Qualitative and Combination Research Methods (Mixed Methods). Bandung: Alphabet.
Trkman, 2010 & Unger et al, 2011 in Susilo JH & Agustino MR. 2022. " The Influence of Human Capital and Innovation on the Success of Young Entrepreneurs" . Scientific Journal of Today's Global Economy. 13(1).
Veronica Scuotto , Orlando Beatrice, Cillo Valentina, Melita Nicotra, Leonardo Di Gioia, Massimiliano Farina Briamonte. 2020. “Uncovering the micro-foundations of knowledge sharing in open innovation partnerships: An intention-based perspective of technology transfer”. Technological Forecasting and Social Change, 152, 0040-1625.
Xi Zhang, Keran Duan, Hongke Zhao, Yuqing Zhao, Xuyan Wang, Patricia Ordonez de Pablos. 2020. “Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? A largescale data perspective”. Industrial Marketing Management, 90, 570-580.
YuriyKyrylov, ViktoriiaHranovska, Hanna Zhosan, and Inna Dotsenko. 2022. "Innovative development of agrarian enterprises of Ukraine in the context of the Fourth Industrial Revolution", AIPConferenceProceedings 2413,040014.
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Published
2022-12-21
How to Cite
Zahrah, H., Agus Rahayu, & Puspo Dewi Dirgantari. (2022). The Effect of Partnership Strategy on Business Success (Case Study on Hospitality in West Java). Journal of Accounting and Finance Management, 3(5), 236–244. https://doi.org/10.38035/jafm.v3i5.153
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