The Model of Impulse Buying: Consider Price Discounts and Store Displays

Authors

  • Nunung Ayu Sofiati Universitas Indonesia Membangun (INABA) Bandung, Indonesia
  • Lili Suryati Universitas IBBI Medan. Indonesia
  • Wikrama Wardana Universitas Pramita Indonesia
  • Nana Trisnawati Universitas Persada Indonesia-YAI Jakarta
  • April Gunawan Malau Sekolah Tinggi Ilmu Pelayaran Jakarta, Indonesia
  • Andriasan Sudarso Universitas IBBI Medan, Indonesia
  • Albert Gamot Malau Universitas Terbuka

DOI:

https://doi.org/10.38035/jafm.v4i1.208

Keywords:

Price Discount, In-Store Display, Impulse Buying

Abstract

This research endeavors to investigate the effects of Impulse Buying Discount Price and In-Store Display on Borma Departement Store Bandung. Additionally, it seeks to determine the combined influence of Price Discount and In-Store Display on Borma Departement Store Impulse Buying in Bandung. The study employs a descriptive quantitative methodology and involves the analysis of data collected from 980 customers at Borma Departement Store Terrain, with 91 respondents selected using a formula method. Both library and field research are used to gather data systematically and objectively. The analytical method used is descriptive analysis, and the findings indicate that Price Discount has a significant positive effect on Impulse Buying, while In-Store Display has a partially positive and significant impact on this phenomenon. The combination of discounted pricing and eye-catching in-store displays can effectively stimulate impulse purchases.

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Published

2023-04-15

How to Cite

Nunung Ayu Sofiati, Suryati, L., Wikrama Wardana, Nana Trisnawati, April Gunawan Malau, Andriasan Sudarso, & Albert Gamot Malau. (2023). The Model of Impulse Buying: Consider Price Discounts and Store Displays. Journal of Accounting and Finance Management, 4(1), 160–167. https://doi.org/10.38035/jafm.v4i1.208

Issue

Vol. 4 No. 1 (2023): Journal of Accounting and Finance Management (March - April 2023)

Section

Articles

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