Alwan Habibi Mushlih, M.; Nyoman Arya Wiguna, I.; Nur Fadhilah, L.; Hardo Aprilio, L.; Anry Jaya Sinurat, D. Development of a Consumer Behavior-Based Digital Marketing Model to Improve Tourism SME Performance in Kupang City. JAFM 2026, 7, 1634-1647.