S HUTABARAT, Antonius; R D BUDIANTO, Irawan. Strategic Marketing Transformation in the Digital Age: Integrating AI, Big Data, and Sustainability for Competitive Advantage in Southeast Asia. Journal of Accounting and Finance Management, [S. l.], v. 6, n. 6, p. 3227–3238, 2026. DOI: 10.38035/jafm.v6i6.2971. Disponível em: https://dinastires.org/JAFM/article/view/2971. Acesso em: 25 jan. 2026.