Pengaruh Kualitas Produk, Harga dan Suasana Tempat terhadap Kepuasan Konsumen pada WR. Gado-Gado Maya
DOI:
https://doi.org/10.38035/jkis.v1i1.114Keywords:
Kualitas Produk, Harga, Suasana Tempat, Kepuasan KonsumenAbstract
Abstract: This study aims to determine the effect of product quality, price, and atmosphere of the place on consumer satisfaction. The author approaches with a quantitative method towards consumers of Gado-Gado Maya visitors. The population will be consumers who visit by making purchases at “Wr. Gado-Gado Maya". The sampling method is purposive sampling. In this purposive sampling technique, the sample is taken based on certain criteria formulated in advance by the researcher. The sample used in research. The indicators in this study were 30 indicators and the 30x7 formula was entered to get a total of 210 samples, and this sample was taken from virtual Gado-Gado consumers in the district, cibtiung. The results of this study indicate that 1) Product Quality has a significant effect on Consumer Satisfaction at WR. GadoGado Maya; 2) Price has a significant effect on Consumer Satisfaction at WR. Gado Gado Maya; and 3) Place Atmosphere has a significant effect on Consumer Satisfaction at WR. Gado Gado Maya.
Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, dan suasana tempat terhadap kepuasan konsumen. Penulis melakukan pendekatan dengan metode kuantitatif tarhadap konsumen pengunjung Gado-Gado Maya. Yang akan dijadikan populasi adalah konsumen yang berkunjung dengan melakukan pembeliian di “Wr. Gado-Gado Maya”. Metode penambilan sampel dengan purposive sampling, Pada teknik purposive sampling ini sampel diambil berdasarkan kriteria tententu yang dirumuskan terlebih dahulu oleh peneliti Sampel yang digunakan dalam penelitian. Inidkator pada penelitian ini sebanyak 30 indikator dan dimasukan rumus 30x7 mendapat jumlah 210 sampel, dan sample ini di ambil dari konsumen Gado-Gado maya di kec, cibtiung. Hasil penelitian ini menunjukan bahwa 1) Kualitas Produk berpengaruh secara signifikan terhadap Kepuasan Konsumen pada WR.GadoGado Maya; 2) Harga berpengaruh secara signifikan terhadap Kepuasan Konsumen pada WR. Gado Gado Maya; dan 3) Suasana Tempat berpengaruh secara signifikan terhadap Kepuasan Konsumen pada WR. Gado Gado Maya.
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Desfiandi, A., Yusendra, M. A. E., Paramitasari, N., & Ali, H. (2019). Supply chain strategy development for business and technological institution in developing start-up based on creative economy. International Journal of Supply Chain Management.
Djamaluddin, S., Rahmawati, D., & Ali, H. (2017). he Influence of Fundamental Factors Micro and Macro to Return Expected Through The Intervening Corporate Value in The Listed Real Estate Sector in Bei Periode 2011-2014. International Journal of Business and Management Invention, 6(2), 14–22.
Doan, A. N. G., & Ali, H. (2021). Repurchase Model Through Purchase Decision: Analysis of Product and Price Effect on Dulux Paint Consumers in DKI Jakarta and Tangerang Area. Dinasti International Journal of Economic, Finance, and Accounting, 2(1), 92–108.
Elmi, F., Setyadi, A., Regiana, L., & Ali, H. (2016). Effect of leadership style, organizational culture and emotional intelligence to learning organization: On the Human Resources Development Agency of Law and Human Rights, Ministry of Law and Human Rights. International Journal of Economic Research.
Fahmi, I., & Ali, H. (2022). DETERMINATION OF CAREER PLANNING AND DECISION MAKING: ANALYSIS OF COMMUNICATION SKILLS, MOTIVATION AND EXPERIENCE (LITERATURE REVIEW HUMAN RESOURCE MANAGEMENT). Dinasti International Journal of Management Science, 3(5), 823–835.
Faisal, F., Ali, H., & Imron Rosadi, K. (2021). Sistem Pengelolaan Pendidik Dan Tenaga Kependidikan Berbasis Simdik Dalam Manajemen Pendidikan Islam. Jurnal Ilmu Manajemen Terapan, 3(1), 77–85. https://doi.org/10.31933/jimt.v3i1.704
Fauzi, D. H., & Ali, H. (2021). DETERMINATION OF PURCHASE AND REPURCHASE DECISIONS: PRODUCT QUALITY AND PRICE ANALYSIS (CASE STUDY ON SAMSUNG SMARTPHONE CONSUMERS IN THE CITY OF JAKARTA). Dinasti International Journal of Digital Business Management, 2(5), 794–810. https://doi.org/10.31933/dijdbm.v2i5.965
Hafat, S. E. D., & Ali, H. (2022). LITERATURE REVIEW DETERMINATION OF WORK QUALITY AND WORK PRODUCTIVITY: ANALYSIS OF COMMITMENT AND WORK CULTURE. Dinasti International Journal of Management Science, 3(5), 877–887.
Harahap, E. H., & Ali, H. (2020). MANAGERIAL PERFORMANCE MODEL THROUGH DECISION MAKING AND EMOTIONAL INTELLIGENCE IN PALUTA DISTRICT. Dinasti International Journal of Economics, Finance & Accounting, 1(2), 358–372. https://doi.org/10.38035/DIJEFA
Hasyim, U., & Ali, H. (2022). REUSE INTENTION MODELS THROUGH CUSTOMER SATISFACTION DURING THE COVID-19 PANDEMIC?: CASHBACK PROMOTION AND E-SERVICE QUALITY CASE STUDY?: OVO ELECTRONIC MONEY IN. Dinasti International Journal of Digital Business Management, 3(3), 440–452.
Hernikasari, I., Ali, H., & Hadita, H. (2022). Model Citra Merek Melalui Kepuasan Pelanggan Bear Brand: Harga Dan Kualitas Produk. Jurnal Ilmu Manajemen Terapan, 3(3), 329–346. https://doi.org/10.31933/jimt.v3i3.837
Ilhamalimy, R. R., & Ali, H. (2021). Model Perceived Risk and Trust: E-Wom and Purchase Intention (the Role of Trust Mediating in Online Shopping in Shopee Indonesia). Dinasti International Journal of Digital Business Management, 2(2), 204–221. https://doi.org/10.31933/dijdbm.v2i2.651
Iryani, E., Ali, H., & Rosyadi, K. I. (2021). BERFIKIR KESISTEMAN DALAM SOCIAL SUPPORT: TA’AWUN UPAYA PENINGKATAN MUTU PENDIDIKAN AGAMA ISLAM DI MAS AL-IHSANIYAH SARANG BURUNG MUARO JAMBI. JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL, 2(1), 413–425.
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Ismail, I., Ali, H., & Anwar Us, K. (2022). Factors Affecting Critical and Holistic Thinking in Islamic Education in Indonesia: Self-Concept, System, Tradition, Culture. (Literature Review of Islamic Education Management). Dinasti International Journal of Management Science, 3(3), 407–437. https://doi.org/10.31933/dijms.v3i3.1088
Kasman, P. S. P., & Ali, H. (2022). LITERATURE REVIEW FACTORS AFFECTING DECISION MAKING AND CAREER PLANNING?: ENVIRONMENT , EXPERIENCE AND SKILL. Dinasti International Journal of Digital Business Management, 3(2), 219–231.
Khalid, S. A., & Ali, H. (2006). Organizational citizenship behavior, turnover intention, and absenteeism among hotel employees. Malaysian Management Review, 41(1).
Kholisoh, N., & Ali, H. (2020). Shaping radical attitudes: Mass media and government policies analysis (case study in high school students of West Jakarta). Talent Development and Excellence.
Larasati, I., Havidz, H., Aima, M. H., Ali, H., & Iqbal, M. K. (2018). Intention to adopt WeChat mobile payment innovation toward Indonesia citizenship based in China. International Journal of Application or Innovation in Engineering & Management, 7(6), 13.
Larasetiati, M., & Ali, H. (2019). Model of consumer trust: analysis of perceived usefulness and toward repurchase intention in online travel agent. Journal of Economics and Finance, 3(8), 350–357. https://doi.org/10.21276/sjef.2019.3.8.5
Lathiifa, S., & Ali, H. (2013). Faktor-Faktor yang Mempengaruhi Diferensisasi Produk & Perilaku Konsumen: Produk, Harga, Promosi, Distribusi. Magister Management UMB, 1(1), 1–18.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Maida, M. T., Riyanto, S., & Ali, H. (2017). Effect of Job Satisfaction and Leadership Style towards Employee Productivity at PT. Asuransi Umum Bumiputera Muda 1967. Saudi Journal of Business and …, 2(3A), 157–168. https://doi.org/10.21276/sjbms.2017.2.3.7
Maisharoh, T., & Ali, H. (2020). Faktor-faktor yang mempengaruhi Infrastruktur Teknologi Informasi: Keuangan, Fleksibilitas TI, dan Kinerja Organisasi. Universitas Mercu Bauna (UMB) Jakarta, 1–9.
Mansur, S., & Ali, H. (2017). Impact of customer engagement to reputation of the Bri Syariah Indonesia. International Journal of Economic Research.
Masruri, M., Ali, H., & Rosadi, K. I. (2021). Pengelolaan Keuangan Dalam Mempertahankan Kualitas Pondok Pesantren Selama Pandemi Covid-19. Jurnal Ilmu Manajemen Terapan, 2(5), 644–657. https://doi.org/10.31933/jimt.v2i5.573
Mukhtar, Ali, H., & Jannah, S. R. (2016). Analysis of Leadership Style and Organizational Culture Effect on Career Development at Ministry Religious Affairs in Jambi Province. IOSR Journal of Business and Management (IOSR-JBM), 18(11), 65–74. https://doi.org/10.9790/487X-1811046574
Mukhtar, Ali, H., & Rusmini. (2017). Teacher’s Job Satisfaction: An Analysis of School’s Principal Leadership and School Culture at the State Islamic Senior High School in Jambi Province. Saudi Journal of Humanities and Social Sciences, 2(5), 404–415. https://doi.org/10.21276/sjhss
Nugroho, F., & Ali, H. (2022). Determinasi SIMRS: Hardware, Software Dan Brainware (Literature Review Executive Support Sistem (ESS) For Business). Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(1), 254–265. https://doi.org/10.38035/jmpis.v3i1
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Octavia, A., & Ali, H. (2017). International Review of Management and Marketing The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. International Review of Management and Marketing.
Paijan, P., & Ali, H. (2017). Pengaruh Gaya Kepemimpinan Transformasional, Pelatihan Terhadap Motivasi Kerja Serta Implikasi Kinerja Tenaga Kependidikan Di Universitas Mercu Buana Jakarta. Jurnal Ekonomi, 21(3), 343–359. https://doi.org/10.24912/je.v21i3.23
Putra, R., & Ali, H. (2022). ORGANIZATIONAL BEHAVIOR DETERMINATION AND DECISION MAKING: ANALYSIS OF SKILLS, MOTIVATION AND COMMUNICATION (LITERATURE REVIEW OF HUMAN RESOURCE MANAGEMENT). Dinasti International Journal of Digital Business Management, 3(3), 420–431.
Putri Primawanti, E., & Ali, H. (2022). Pengaruh Teknologi Informasi, Sistem Informasi Berbasis Web Dan Knowledge Management Terhadap Kinerja Karyawan (Literature Review Executive Support Sistem (Ess) for Business). Jurnal Ekonomi Manajemen Sistem Informasi, 3(3), 267–285. https://doi.org/10.31933/jemsi.v3i3.818
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Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
Ridwan, M., Mulyani, S. R., & Ali, H. (2020a). Improving employee performance through perceived organizational support, organizational commitment and organizational citizenship behavior. Systematic Reviews in Pharmacy, 11(12), 839–849. https://doi.org/10.31838/srp.2020.5.123
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