Evaluating the Impact of Digital Technologies on Business Operations and Consumer Behaviour: A Sectoral Analysis

Authors

  • Bhatt Kamya Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Diya Patel Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Diya Kachhadiya Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Yajurv Sharma Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Rahul Chauhan Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Andino Maseleno
  • R. Rizal Isnanto Department of Computer Engineering, Diponegoro University, Semarang, Indonesia

DOI:

https://doi.org/10.38035/dar.v1i4.1031

Keywords:

digital technologies, consumer behavior, ethical considerations, organizational operations, gender differences

Abstract

This research investigates the impact of digital technologies on consumer behavior, organizational operations, and ethical considerations within various industries. Utilizing ANOVA tests, the study reveals significant gender differences in perceptions of technology's influence, particularly regarding ethical concerns and customer satisfaction. Findings indicate that while digital technologies have improved business operations, they also raise critical ethical issues such as data privacy and security. The research highlights the necessity for organizations to implement robust policies addressing these challenges to foster consumer trust and engagement. Future studies should explore the intersectionality of demographic factors and the long-term implications of emerging technologies. Overall, this study emphasizes the global impact of digital transformation and the importance of ethical practices in navigating the evolving digital landscape.

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Published

2024-04-02

How to Cite

Kamya, B., Patel, D., Kachhadiya, D., Sharma, Y., Chauhan, R., Maseleno, A., & Rizal Isnanto, R. (2024). Evaluating the Impact of Digital Technologies on Business Operations and Consumer Behaviour: A Sectoral Analysis. Dinasti Accounting Review, 1(4), 1–13. https://doi.org/10.38035/dar.v1i4.1031

Issue

Vol. 1 No. 4 (2024): Dinasti Accounting Review (April 2024)

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Copyright (c) 2024 Bhatt Kamya, Diya Patel, Diya Kachhadiya, Yajurv Sharma, Rahul Chauhan, Andino Maseleno, R. Rizal Isnanto

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