UTAUT Model for Using DANA e-walllet on Economic and Business Student Winaya Mukti University Students
DOI:
https://doi.org/10.38035/dar.v3i2.3802Keywords:
Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Behavioral Intention, Use Behavior, UTAUT, DANAAbstract
This study aims to examine the effect of Performance Expectancy, Effort Expectancy, and Social Influence on Behavioral Intention, the effect of Facilitating Conditions on Use Behavior, and the effect of Behavioral Intention on Use Behavior among students of the Faculty of Economics and Business, Universitas Winaya Mukti (FEB Unwim), who use the DANA e-wallet application. This study applies a quantitative approach using the Unified Theory of Acceptance and Use of Technology (UTAUT) model as its theoretical framework and path analysis as the data-analysis technique. Data were collected from 96 respondents through a questionnaire and processed using multiple and simple linear regression with SPSS. The results show that Performance Expectancy and Social Influence have a significant positive effect on Behavioral Intention, while Effort Expectancy has no significant effect. Facilitating Conditions has a significant positive effect on Use Behavior, and Behavioral Intention also has a significant positive effect on Use Behavior. Social Influence was found to be the most dominant factor shaping Behavioral Intention toward the use of DANA.
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