The Influence of Product Quality, Promotion and Price on Purchasing Decisions
DOI:
https://doi.org/10.38035/jafm.v4i3.235Keywords:
Product Quality, Promotion, Price and Purchase DecisionAbstract
This study aims to analyze the Purchase Decision at the Wuling Car Showroom in Fatmawati, South Jakarta. This study uses SEM data analysis techniques and data processing using PLS 4.0. The population is the Jakarta community, which has a minimum income of Rp. 4,000,000 with a sample of 135 respondents. The sampling technique used was Pourposive Sampling. By using a quantitative descriptive approach. The results of this study indicate that Product Quality has a significant positive effect on Purchase Decisions, Promotion has a significant positive effect on Purchase Decisions and Price has a significant positive effect on Purchase Decisions.
References
Abdillah, W., and J. Hartono. (2015). Partial Least Square (PLS). Andy Publishers. Yogyakarta
Ali, B. J., &; Anwar, G. (2021). Marketing Strategy: Pricing Strategies And Its Influence On Consumer Purchasing Decision. International journal of Rural Development, Environment and Health Research, 5(2), 26-39.
Amron, A. (2018). The Influence Of Brand Image, Brand Trust, Product Quality, And Price On The Consumer's Buying Decision Of MPV Cars. European Scientific Journal, ESJ, 14(13), 228.
Ariella, I. R. (2018). The influence of product quality, product price and product design on the purchasing decisions of mazelnid consumers. Performance: Journal of Management and Business Start-ups, 3(2), 216-221.
Astuti, R., Ardila, I., &; Lubis, R. R. (2021). The influence of promotion and product quality on the purchase decision of Converse brand shoes. Journal of AKMAMI (Economic Management Accounting), 2(2), 204-219.
Ernawati, D. (2019). The Influence of Product Quality, Product Innovation and Promotion on Hi Jack Sandals Bandung Product Purchasing Decisions. JWM (Journal of Management Insights), 7(1), 17-32.
Erlangga, H., Nurjaya, N., Sunarsi, D., Mas' adi, M., &; Jasmani, J. (2021). The influence of service quality and product quality on the purchasing decisions of Honda motorcycle consumers at PT Panca Sakti Perkasa in Bintaro. PERCUSSION Scientific Journal, 1(4), 464-472.
Ghozali, Imam, Hengky Latan. (2015). Concepts, techniques, applications using Smart PLS 3.0 for empirical research. BP Undip. Semarang
Hawkins, D. I., &; Mothersbaugh, D. L. (2013). Consumer Behavior Building Marketing Strategy (Vol. XII). McGraw-Hill.
J. Paul Peter Jerry C Olson, (2013): Consumer Behavior and Marketing Strategy. Volume 1.
Jasmani, J., &; Sunarsi, D. (2020). The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang. PINISI Discretion Review, 1(1), 165-174.
Kotler, P. and Keller, K.L. (2016). Marketing Management Edition 13 Volume 1. . Erlangga. Jakarta.
Hastuti, M. A. S. W., & Anasrulloh, M. (2020). The influence of promotions on purchase decisions. Ecobuss Scientific Journal, 8(2), 99-102.
Hu, Hsiu-Yuan., Cheng, Ching-Chan., Chiu, Shao-I and Hong, Fu-Yuan. (2014). A Study of Customer Satisfaction, Customer Loyalty and Quality Attributes in Taiwan's Medical Service Industry.
Ilmiyah, K., &; Krishernawan, I. (2020). The Influence of Product Reviews, Convenience, Trust, and Price on Purchasing Decisions on the Shopee Marketplace in Mojokerto. Maker: Journal of Management, 6(1), 31-42.
Kotler, Philip and Amstrong, Gary, (2014), Principles of Marketing, 12th Edition, Volume 1 Bob Sabran Translation Jakarta: Erlangga.
Kotler, Philip and Kevin Lane Keller. (2016). Marketing Management, 15th Edition. Pearson Education, Inc.
Kuncoro, Mudrajad. (2013). Research Methods for Business and Economics, 4th edition. Publisher PT Erlangga, Jakarta Augusty, Ferdinand. (2013). Management Research Methods. Semarang. Diponegoro University Publishing Board
Kurnianingsih, W., &; Sugiyanto, S. (2021). The Influence Of Product Quality And Sales Promotion On Purchasing Decisions At PT. Nestle New Zealand. Proceedings of Pamulang University, 1(1).
Lubis, R. R. (2021). The Influence of Promotion and Product Quality on the Purchase Decision of Converse Brand Shoes in University of Muhammadiyah North Sumatra students (Doctoral dissertation, UMSU).
Nasution, A. E., Putri, L. P., &; Lesmana, M. T. (2019). Analysis of the influence of price, promotion, trust and consumer characteristics on consumer purchasing decisions at 212 Mart in Medan City. In Proceedings of the National Seminar on Entrepreneurship (Vol. 1, No. 1, pp. 165-173).
Park et al., (2013). Gender-specific influence of socioeconomic statuson the prevalence of migraine and tension-type headache: the results from the Korean headache survey. The Journal of Headache and Pain. Pp. Vol 1(2).
Polla, F. C., Mananeke, L., &; Taroreh, R. N. (2018). Analysis of the Effect of Price, Promotion, Location and Service Quality on Purchasing Decisions at PT. Indomaret Manado Sea Road Unit. EMBA Journal: Journal of Economic Research, Management, Business and Accounting, 6(4).
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Journal of Accounting and Finance Management (JAFM) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Journal of Accounting and Finance Management (JAFM).
