Strategic Planning for Sustainable Tourism Development in Pariaman City

Authors

  • Adrisoni Universitas Andalas, Magister Manajemen, Padang, Indonesia
  • Syukri Lukman Universitas Andalas, Magister Manajemen, Padang, Indonesia
  • Vera Pujani Universitas Andalas, Magister Manajemen, Padang, Indonesia

DOI:

https://doi.org/10.38035/jafm.v5i3.718

Keywords:

Tourism, Quality Development, QSPM

Abstract

This study aims to determine Strategic Planning for Sustainable Tourism Development in Pariaman City. It is noted that six informants from the government have participated in this study to help develop tourism in Pariaman City. This study was conducted qualitatively through case studies, this study uses data collection through interviews with informants who have been determined based on the needs and suitability of the problem formulation, then Formulation is carried out with the Quantitative Strategy Planning Matrix (QSPM) Strategy, then Strategy Recommendations and action results in the form of Milestones. Based on the assessment of competition between marine tourism in Pariaman City, it is assessed based on the Competitive Profile Matrix (CPM). Marine tourism that is assessed as a competitive profile is Angso Duo Island, Kasiak Island, and Tangah Island. With the results of the three marine tours, Angso Duo Island is indicated as a potential marine tourism for tourism development. Then based on the results of the QSPM Matrix analysis, a score of 5.704 was obtained, which means that from the selected alternative strategies, the most appropriate strategy to be carried out at this time is an intensive strategy (tourism penetration, tourism development, and product development) or integrative (backward integration, forward integration, and horizontal integration). In conclusion, the main focus that needs to be done in tourism development in Pariaman City is to develop tourism quality through increasing events and characteristic tourism products.

References

Abdillah, F & Bahri, Asep. (2022). Potensi Sumber Daya Manusia Bidang Pariwisata di Kawasan Strategis Pariwisata Nasional Labuan Bajo, Nusa Tenggara Timur. Destinesia Jurnal Hospitaliti & Pariwisata, 3 (2). ISSN 2686-2042

Abya, Hamid. Khalih, Mohammad. Ebrahim, Mohsen. & Movahed, Ali. (2015). Strategic planning for tourism industry using SWOT and QSPM. Management Science Letters 5 (2015) 295–300

Agyeiwaah, E., Otoo, F. E., Suntikul, W., & Huang, W. J. (2017). Understanding culinary tourist motivation, experience, satisfaction, and loyalty using a structural approach. Journal of Travel & Tourism Marketing, 34(1), 41-54. https://doi.org/10.1080/10548408.2016.1156609 (Tersedia di Emerald: https://www.emerald.com/insight/content/doi/10.1080/10548408.2016.1156609/full/html)

Anggrai ,Fera D. (2022). Analisis Manajemen Strategi Dinas Pariwisata Diy Menuju Terwujudnya Yogyakarta Sebagai Destinasi Terkemuka Di Asia Tenggara. Jurnal Nusantara (Jurnal Ilmiah Pariwisata dan Perhotelan) –Vol.5No.1Maret 2022–ISSN (Online) 2597-5323

Arafat. L. (2018). Faktor Eksternal Industri Pariwisata di Kota Padang dengan Pendekatan Pestel Analysis. JURNAL PARIWISATA PESONA.

Azizah Setya Ningrum dan Dewa Putra Krishna Mahardika, “Analisis Determinan Net Initial Return pada Pemerintah yang Melakukan IPO di Bursa Efek Indonesia”, Jurnal Ilmiah Wahana Akuntansi 16, no. 1 (2021): 95, diakses 20 Agustus 2021, https://doi.org/10.21009/wahana.16.016.

Badan Pusat Statistik, (2024). penghitungan berupa pencatatan hanya pada Daya Tarik Wisata (DTW) berbayar di masing-masing Kabupaten/Kota Sumber : Dinas Pariwisata dan Ekonomi Kreatif Provinsi Sumatera Barat. Source Url: https://sumbar.bps.go.id/indicator/16/312/1/kunjungan-wisatawan-pada-daya-tarik-wisata-dtw-berbayar-menurut-kabupaten-kota-di-provinsi-sumatera-barat-.html. Access Time: May 20, 2024

Budio,S.(2019) “Strategi Manajemen Sekolah,” Jurnal Menata 2(2):58, https://jurnal.stai-yaptip.ac.id/index.php/menata/article/view/163.

Chaira, R., Lukman, S., & Lukito, H. (2023). Analisis Strategi Bisnis PT. Asuransi Jiwa Inhealth Indonesia. Jurnal Informatika Ekonomi Bisnis, 5(3), 1035-1040. https://doi.org/10.37034/infeb.v5i3.689

David, F. R. & David, F. R., (2017). Strategic Management: A Competitive Advantage Approach. s.l.:Pearson.

Dogru, T., Sirakaya-Turk, E., & Crouch, G. I. (2019). Exploring tourism industry spillover effects: Evidence from the Caribbean. Tourism Economics, 25(5), 731-754. Https://doi.org/10.1177/1354816618817626

Fasa, A. Berliandaldo & Prasetio. (2022) Sustainable Tourism Villages Development Strategy In Indonesia: Pestel Analysis Approach. Kajian. Jurnal DPR RI. 27(1) hal. 71 - 87

Goffi, G., Cucculelli, M., & Masiero, L. (2019). Fostering tourism destination competitiveness in developing countries: The environment–tourism led growth hypothesis. Tourismplanning & Development, 16(4), 427-448. Https://doi.org/10.1080/21568316.2018.1556328

Handayani, A. & Sarwono, Aris E.(2021). Buku Ajar Manajemen Startegis. UNISRI Press:Surakarta

Imam Supriadi, Metode Riset Akuntansi, (Yogyakarta: Deepublish, 2020), 339, https://books.google.com/books?id=yhzDwAAQBAJ&printsec=frontcover&dq=Metode+Riset+Akuntansi&hl=e n&newbks=1&newbks_redir=1&sa=X&ved=2ahUKEwis2tKA1d3yAhX ZV30KHYDbDMMQ6AF6BAgGEAI.

Kaplan, R. S., & Norton, D. P. (2008). Mastering the management system. Harvard Business Review, 86(1), 62-77. Https://www.hbr.org/2008/01/mastering-the-management-system

Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia.(2022). Tren Industri Pariwisata 2022. Https://elibrary.kemenparekraf.go.id/books/tren-industri-pariwisata-2021

Koemala, Divya.(2020). Pelaksanaan Investasi Sektor Pariwisatapulau-Pulau Kecil Di Kabupaten Pesisir Selatan . Jurnal dan Pendidikan Ilmu Sosial . Vol. 4.(1). P-ISSN: 2598-9944 e-ISSN: 2656-6753

Mahadiansar.(2020). PEST Analysis Model dalam Pengembangan Potensi Wisata Pulau Benan, Kabupaten Lingga, Kepulauan Riau. Indonesian Journal of Tourism and Leisure. . 01 (1), 14-25

Marek Nowacki, Joanna Kowalczyk-Anio?, Karolina Królikowska, Ma?gorzata Pstrocka-Rak & Matylda Awedyk (2018): Strategic planning for sustainable tourism development in Poland, International Journal of Sustainable Development & World Ecology, DOI: 10.1080/13504509.2018.1432513

Maulida.Dkk.(2021). Manajemen Strategik.Media Sains Indonesia:Bandung

Mensah, I., & Casagrartina, E. C. (2019). Sustainable development: Meaning, history, principles, pillars, and implications for human action. Cogent Social Sciences, 5(1), 1653531. Https://doi.org/10.1080/23311886.2019.1653531

Merith, Ifeoma, Anaba., Goh, Hong, Ching., Muhammad, Mehedi, Masud. (2023). Factors influence residents’ investment decision for tourism industry development. International journal of applied economics, finance and accounting, 16(1):66-76. doi: 10.33094/ijaefa.v16i1.890

Moulay, Abdessadk, El, Hamdani., Erlina., Rujiman. (2023). Development of Tourism Area Based on Local Wisdom Based on Evaluation of Regional Development in Karo Regency by Using Quantitative Strategic Planning matrix (QSPM) method. IOP conference series, doi: 10.1088/1755-1315/1188/1/012017

Muler Gonzalez, V., Coromina, L., & Galí, N. (2018). Overtourism: residents' perceptions of tourism impact as an indicator of resident social carrying capacity - case study of a Spanish heritage town. Tourism Review, 73(3), 277-296. https://doi.org/10.1108/TR-08-2017-0138

Ping, Yu, Fan., Yihao, Zhu., Zi, Ye., Guodao, Zhang., Shanchuan, Gu., Qijuan, Shen., Sarita, Gajbhiye, Meshram., Ehsan, Alvandi. (2023). Identification and Prioritization of Tourism Development Strategies Using SWOT, QSPM, and AHP: A Case Study of Changbai Mountain in China. Sustainability, 15(6):4962-4962. doi: 10.3390/su15064962

Pramana, I. G. Y., Oktami, W. P. D., & Sulindawati, N. L. G. E. (2021). Strategi pengembangan pariwisata berkelanjutan di Bali. Jurnal Analisis Pariwisata, 21(2), 147-158. Http://doi.org/10.51559/jap.v21i2.7453

Pratiwi.I Gusti,(2021) dkk., “Analisis Perbandingan Return Saham dan Volume Perdagangan Saham Sebelum dan Setelah Merger (Studi Kasus Pada PT. Bank Syariah Indonesia Tbk.)”, Majalah Ilmiah Untab 18,(1)): 109, https://ojs.universitastabanan.ac.id/index.php/majalah-ilmiahuntab/article/view/117.

Rahmi, F & Ferdian, F (2023). Pengaruh Daya Tarik Wisata Terhadap Minat Berkunjung Kembali Ke Wisata Sajuta Janjang Kabupaten Agam. Jurnal Manajemen Pariwisata dan Perhotelan. 4 (1). Hal.346-359

Downloads

Published

2024-08-20

How to Cite

Adrisoni, Lukman, S., & Pujani, V. (2024). Strategic Planning for Sustainable Tourism Development in Pariaman City. Journal of Accounting and Finance Management, 5(3), 490–498. https://doi.org/10.38035/jafm.v5i3.718

Issue

Vol. 5 No. 3 (2024): Journal of Accounting and Finance Management (July - August 2024)

Section

Articles

License

Copyright (c) 2024 Adrisoni, Syukri Lukman, Vera Pujiani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish their manuscripts in this journal agree to the following conditions:

  1. The copyright on each article belongs to the author(s).
  2. The author acknowledges that the Journal of Accounting and Finance Management (JAFM) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
  3. Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Journal of Accounting and Finance Management (JAFM).