SWOT Analysis for XYZ Shipping Services Competitive Advantage

Authors

  • Listy Adelia Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/jlph.v2i4.2384

Keywords:

SWOT analysis, Delivery services, Competitive advantage, Business strategy

Abstract

This study aims to analyze the competitive advantages of XYZ's delivery service using a SWOT approach. The method used is descriptive qualitative with literature studies as the primary data source. The analysis results show that XYZ's strengths include fast service, an extensive distribution network, and an integrated digital system. Weaknesses include low service responsiveness and a conventional warehouse system. Opportunities stem from the growth of e-commerce, logistics digitalization, and government policy support. Threats include price competition, technological risks, and regulatory changes. Based on these results, SO, ST, WO, and WT strategies are formulated, focusing on optimizing strengths, strengthening innovation, modernizing systems, and mitigating operational risks. These strategies are expected to improve XYZ's competitive position and support business sustainability in the highly competitive delivery service industry.

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Published

2022-10-27

How to Cite

Adelia, L. (2022). SWOT Analysis for XYZ Shipping Services Competitive Advantage. Journal of Law, Politic and Humanities, 2(4), 206–215. https://doi.org/10.38035/jlph.v2i4.2384

Issue

Vol. 2 No. 4 (2022): (JLPH) Journal of Law, Politic and Humanities (August 2022)

Section

Articles

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Copyright (c) 2022 Listy Adelia

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