Factors Influencing Decisions to Purchase Counterfeit Fashion Products: Brand Image, Price and Lifestyle (Literature Review Customer Behavior)

Authors

  • Wawan Novianto Doctoral Student UNAND, Padang, Indonesia
  • Ali Marzuki Zebua Doctoral Student UIN Jambi, Jambi, Indonesia
  • Mursal Lecturer IAIN Kerinci, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/jlph.v1i4.73

Keywords:

Brand Image, Lifestyle, Price, Purchase Decision, Counterfeit Fashion Products

Abstract

Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomena of the relationship or influence between variables. This article reviews the factors that influence purchasing decisions for counterfeit fashion products, namely: brand image, price and lifestyle, a literature study of consumer behavior. The purpose of writing this article is to build a hypothesis of the influence between variables to be used in further research. The results of this literature review article are: 1) brand image influences purchasing decisions for counterfeit fashion products; 2) price has an effect on purchasing decisions for counterfeit fashion products; and 3) lifestyle influences purchasing decisions for counterfeit fashion products.

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Published

2021-08-12

How to Cite

Wawan Novianto, Zebua, A. M., & Mursal. (2021). Factors Influencing Decisions to Purchase Counterfeit Fashion Products: Brand Image, Price and Lifestyle (Literature Review Customer Behavior). Journal of Law, Politic and Humanities, 1(4), 154–163. https://doi.org/10.38035/jlph.v1i4.73

Issue

Vol. 1 No. 4 (2021): (JLPH) Journal of Law, Politic and Humanities (August 2021)

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